Quick Start Guide: Pinterest Marketing with Rich Pins

Pinterest Rich PinsUsing Pinterest to market your business and brand, especially if you are committed to creating and curating rich, visual, informative content, can be very effective in the right circumstances. That’s because the massive market that Pinterest represents is growing daily and proving itself as the social media commerce platform.

Go to http://business.pinterest.com/setup/ to set up a business account. You’ll need a website to verify your brand, and then add Rich Pins to your site after that.

Why Rich Pins?

Rich Pins – are Pinterest Pins with stored data that automatically update details like prices, availability, movie reviews and ingredients. You’ll need to code your website with meta tags, test your rich pins and apply to Pinterest in order to activate them.

Article Pins
Article pins include headline, author, and story description, helping pinners find and save stories that matter to them.

Product Pins
Product pins include real time pricing, availability, and where to buy.

Recipe Pins
Recipe pins include ingredients, cooking times, and serving info to get Pinterest cooks excited to hit the kitchen.
In order to configure Rich Pins, you do the following:
  1. Decide what kind of rich pin (product, recipe, movie or article) you want to apply for
  2. Have your developers follow the instructions here.
  3. Add the appropriate metatags to your site.
  4. Validate your rich pins and apply to get them on Pinterest.

Once your rich pins are coded and approved you are on your way to providing a smooth transition from browsing to sales conversion.

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CEO Talks LinkedIn Strategy

Venturebeat picked up some good quotes from LinkedIn CEO Jeff Weiner about the company’s strategies and ambitions going forward. He said his company wants to have a profile for every one of the world’s three billion working people.

“Our longer-term vision is … to build the world’s first economic graph … to visualize every economic opportunity in the world, every skill required to obtain those opportunities,”

“We’re already down that path,” he continued. “This isn’t science fiction.”

“Every dimension of that is up and running. We’re fast approaching a quarter of a billion members.”

- CEO Jeff Weiner, LinkedIn

Some of their next moves include a new product that “showcases hard numbers on professions and results for specific degree programs”.

He stressed that LinkedIn would stay and focus on being a professional network only, and their financial success (and share price) are reflecting the success of their strategy.

Editorial curation, viral dynamics, and data algorithms are used to present content to different LinkedIn users, another leg of its strategy that includes becoming the ultimate professional publishing platform.

API’s are also offered to developers who want to build LinkedIn functionality into their sites, and there are over a half-million of them offering that now.

He is also adamant that the U.S. loosen up its requirements for visas for immigrant employees.

Full article here.


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Women Love Pinterest: Pinbooster Proves It

PinboostPinbooster has some great stats to show who has the most influence on Pinterest. And since 80% of the 70 million people who use Pinterest are women, you can guess as to how useful stats are to show where they make the most impact.

Actual Pinterest users are more influential than brands are: 85% of brand engagement happens away from brand boards on Pinterest.

60% of all social traffic that is related to home and home furnishings come from Pinterest.

50% of female users have made a purchase based on a Pinterest recommendation.

Pinbooster says that the average Pinterest user cares about visual art and design 5 times more than others.

Sephora says that Pinterest users spend 15 times more money than the people who like them on Facebook.

50% of female users on Pinterest have children, and they love sharing kid-related content.






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Pinterest Tests “Promoted Pins”

Promoted Pins

Ben Silbermann, the CEO of Pinterest, is testing his new ad strategy with promoted pins. 

Much like Facebook and Twitter, he is avoiding the “banner ad” approach and is going for native ads that are nested in with organic posts. He has publicly stated that:

1. The ads will be tasteful – no banners or pop ups

2. The ads will be transparent, in that users will always know if someone is paying for what they are seeing.

3. Ads will be relevant to what users are actively interested in.

4. Willing to listen to feedback to keep customer satisfaction high. Facebook is working on this as well: keeping an eye on customer engagement and satisfaction ratings in order to gauge how many sponsored ads in the newsfeed are acceptable.

For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for “halloween.” Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.  – Ben Silbermann in the Pinterest Blog


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Trust: Traditional Ads Win Over Social Media Advertising

Nielson discovers that consumers are trusting traditional sources of advertising more than social media advertising, Internet ads, and mobile.

Social Media Advertising

Source: Nielson Global Survey of Trust in Advertising, Q3 2007 and Q1 2013

* Not included in Nielson 2007 Survey

Second only to personal recommendations is branded websites.

This says a lot about the power of having a good brand presence online.

You also notice how trust has increased across the board for all forms of advertising, and most dramatically for digital banner ads and mobile text ads.

The only decrease is in ads inside newspapers!

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Pinterest Pushes for More in 2013

With 48.7 million users per month (as per ComScore) Pinterest is moving ahead with big plans to both scale and help adapt to a growing mobile user base.

Most long-time users of Pinterest pin for themselves. They use Pinterest as an act of self-expression. So Pinterest wants to ensure that the content its users are browsing is pinnable.

This year they are creating a platform foundation with a select group of partners, and plan to release APIs later in the year. Pinterest knows that content providers want distribution, so they are going to work on extended functionality to enable them to make their content even more “sharable” (meaning pinners will be happier sharing their content as well).

Pinterest also wants to bring the “grid”, its signature style of graphic display on the desktop, to the mobile screen. The hard part is getting the “infinite scroll” to work…especially on a device that has limited storage space to play with like a smartphone has.

Pinterest also wants to make Pins more useful. That means providing more information with each pin, providing ecommerce capabilities, and possibly even taking a commission from items sold through the platform.

Big data is also a concern. With data being collected with each pin, and the overall growth of the platform internationally, there will be exponential growth in the amount of data being collected. That means more data mining and machine learning staff as well.




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Practical Instagram Marketing Strategies

Practical marketing strategies that adapt to the culture Instagram thrives on: posting interesting photos (or videos) that people like to view and share.

Using hashtags you invent or can contribute to. Hashtags started in Twitter, and have cross-pollinated to Google+, LinkedIn, Facebook, and Pinterest. Use them to your advantage and think of ways to integrate hashtag campaigns that inspire or benefit your community.

Getting your audience involved. Run contests or promotions that have your community posting their great picts.

Using filters to make a difference. Using the right filter (which is conveying the right emotion) can increase engagement by as much as 50%. As an example, using a filter as a way to inspire nostalgic feelings for the topic at hand.

Remembering that the quality of the original photo matters. Shots that are not professional or have a good feel for composition and lighting will fall flat.

Promote people on your team. Picts of people who work for the brand can inspire the audience to identify with culture of the company and put a face to the people behind the products.

Sticking to Instagram culture. That is “everyday” people taking tasteful pictures of things they love or are unique: either that or images like the one above used to inspire or surprise.


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Twitter Makes the Convo Easier

Twitter is making conversations easier to follow, and the conversation is shown in chronological order on both desktop and mobile platforms. You can see up to three Tweets in sequence, and tap on “more” to see further posts.

We’re also making it easier to share these conversations on Twitter.com. With this update, you can share conversations over email — whether your friends are on Twitter or not. On iPhone and Android, you can share individual Tweets over email, and on Android you can share via direct message (DM) as well.  — Twitter Blog

User safety enhancements on Twitter for iPhone allows you to report individual Tweets for abuse directly from the app. Twitter is rolling out the ability to do the same in Android and Twitter.com.

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How Many Mobile Shoppers Are There…Really?

Mobile Shopping

In the U.S., only 8% of internet users are mobile shoppers. In China, 18% mobile shop. Even Britain has more mobile shoppers than the U.S., surprisingly.

Mobile shoppers are not necessarily purchasing though...most are doing price comparisons only, because they are concerned about the security of using their phones for transactions.

The mobile experience for most shoppers is either “excellent” or “very good”. Men are most apt to use mobile over women, and people who are buying on mobile say they would have purchased the item anyway – mobile just made it more convenient.

Ecommerce sites have a lot to be desired, as many consumers complain about the ease of navigation and lack of good product information. Consumers would prefer a good shopping app as opposed to an unresponsive commerce site squeezed into the mobile screen.

Touchscreens play a key role in ease of use. Companies like Endo Networks take advantage of this by using touch screens that convey information in a simple, straightforward manner that encourages opt-in rates of over 90%.

More data on this topic here.

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Pinterest Marketing Works

Pinterest is proving itself as a killer marketing platform, and it shows in the numbers. Pinterest marketing has become an important strategy for consumer brands.

25% of Fortune Global 100 companies have Pinterest accounts. Not surprising given the number of consumer brands in that group.

Pinterest pins with prices get 36% more likes than those without. Possibly because liking something is linked to becoming a warm prospect for the product.

45% of Pinterest members agree that they use Pinterest to: “associate with retailers or brands which I identify”.  Compared to 24% of Facebook users who agree to the same use with Facebook. Although Pinterest members are a specific demographic, where Facebook is a broader one.

69% of consumers who visit Pinterest have found an item they’ve wanted to purchase. As per the point made above, the demographic supports that type of visual browsing.

Pinterest users also report they like to use the platform to get inspiration on what to buy and keep track of things they like.

Interestingly, there are 10X more clicks of the Pin-It button than the “Tweet This” button. This matches the reality that Pinterest users are “collectors”.

U.S. users spend over an hour and 15 minutes on the site, and Pinterest is now the third most popular social network in the U.S. in terms of traffic. Not surprisingly, Home Decor, Art, and Design are the most popular categories.


Source: topseopromotions

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