Using Pinterest to market your business and brand, especially if you are committed to creating and curating rich, visual, informative content, can be very effective in the right circumstances. That’s because the massive market that Pinterest representsÂ is growing daily and proving itself as the social media commerce platform.
Go toÂ http://business.pinterest.com/setup/Â to set up a business account. You’ll need a website to verify your brand, and then add Rich Pins to your site after that.
Why Rich Pins?
Rich Pins –Â are Pinterest Pins with stored data thatÂ automatically update details like prices, availability, movie reviews and ingredients. Youâ€™ll need to code your website with meta tags, test your rich pins and apply to Pinterest in order to activate them.
Article pinsÂ include headline, author, and story description, helping pinners find and save stories that matter to them.
Recipe pinsÂ include ingredients, cooking times, and serving info to get Pinterest cooks excited to hit the kitchen.
- Decide what kind of rich pin (product,Â recipe,Â movieÂ orÂ article) you want to apply for
- Have your developers follow the instructions here.
- Add the appropriate metatags to your site.
- Validate your rich pins and apply to get them on Pinterest.
Once your rich pins are coded and approved you are on your way to providing a smooth transition from browsing to sales conversion.