HO HO HO – Santa Goes Social

What do you want from Santa? And if it was some measure of influence in social media, what could that look like?

Here is a simple example of how an organization can use social media to its advantage. Let’s assume there is one central control centre, with a guy in a red suit at the Head Office called HO, and franchise stores full of elves all across the country.

1. HO tweets about a new product launch  – wouldn’t it be great if HO could send that Tweet to the franchise stores, and have them retweet it in their local community and to their followers?

2. HO sees a post in social media that is inaccurate or damaging – wouldn’t it be great if HO could see it instantly and then respond to it appropriately in real time?

3. HO wants to find out what different groups are saying about the brand – wouldn’t it be great if there was listening to sentiment by language, age group, and over time to see what the trend is?

4. HO wants to create a message, and distribute it – wouldn’t it be great if that message can be put in a queue, and then distributed to various social media channels?

5. HO wants to see what people are saying about the product and service – wouldn’t it be great to have a Visualizer that shows issues around keywords and hash tags, indicating the number of people involved and the sentiment of those posts/tweets?

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Mobile Ecommerce – Tablets Trump Phones

Yes mobile ecommerce is growing, but pay attention to where that growth is. Tablets take the cake when it comes to average order value, percentage of retail sales, projected growth, and even conversion rates. If companies are going to optimize for mobile, it might be a good idea to give the priority to tablet optimization first.

Most responsive web technology works on both smartphone and tablet platforms, but there is usually room for improvement in the areas of user experience, overall design function, and conversion.


Device Conversion Rates

Sources:  http://www.invesp.com, marketingcharts.com, Monetate, New York Times

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Who’s Improving Their Conversion Rate?

The information in this infographic highlights what is happening around conversion rate optimization for ecommerce and online retailers.

  • Retailers tend to overspend on customer acquisition and underspend on the actual conversion process.
  • The average conversion rate for commerce sites has come down over the last few years, but the revenue from commerce has also doubled in the same amount of time.
  • A/B testing is the most popular method to help improve conversion, but given the low budgets attached to improving conversion processes, a lot more could be done.
  • Performance driven ad optimization platforms, like BoostCTR.com, can help automate the conversion improvement process at a reasonable cost


More at http://econsultancy.com/ca/blog/10914-why-are-conversion-rates-so-low-infographic

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Where to Get Big Data Revealed!

Kapow Software has created a great chart that shows where to find and access Big Data. It nicely categorizes the sources of big data and also shows how it can be accessed with an API or other means.

Big Data Categories

This can include scanned documents, forms, records, and anything else that has been scanned or formatted into an electronic document.

These would be CSV files, HTML, text, XML, PPT, PDF, and Word.

Images, video, Flash, podcasts.

Data Storage
SQL, Hadoop, file systems.

Business Apps
All project management, marketing automation, CRM, ERP content management, Google Docs, intranets and portals are included here.

Public Web
Government, weather, regulatory, health care services, World Bank, SEC/Edgar, and Wikipedia.

Social Media
Twitter, LinkedIn, Facebook, Tumblr, Blogs, Google+, Pinterest, Vimeo, and WordPress.

Machine Log Data
Event logs, server data, business process logs, audit logs, mobile app usage.

Sensor Data
Medical devices, smart electric meters, road cameras, processors found in vehicles, refrigerators, sensors in motors or engines.

Source: Kapow Software

big data


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IBM Uses Twitter to Mine “Emotional Big Data”

emotional big dataIBM is doing research that takes advantage of the emotional content of Twitter posts to create a psychological profile of users. The idea is to separate out different personalities, such as introverts and extroverts.

The advantage is if someone calls a support line or customer service representative, the customer can be treated in a way that suits their temperament. As an example, extroverts usually want rewards and recognition from who they are dealing with, where another personality type might be happy with “just the facts”.

Not only will Twitter data be used. The software could also put together a profile based on phone interactions or recorded Google Hangout calls. So your bad attitude with your mobile network help desk might be used to profile you – regardless of the mood your were in after seeing outrageous service charges!

The following are the “big five” traits used in psychological research:

Extroversion / Agreeableness / Conscientiousness / Neuroticism / Openness to Experience

Other variables include values like Hedonism or Conservation, and self-expression aspects like Harmony and Curiosity.

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Pinterest: Get a Deal or Get Related Pins

Pinterest Related PinsPinterest has a new feature that sends you an email when a coveted pin’s price has dropped. A user pins what they like, and Pinterest keeps track of any price changes, automatically emailing the user when a price reduction occurs. 

“You don’t have to do anything to get notified. Just keep pinning the things you’re into, and leave the price watching to us. We’ll try to keep your inbox clutter-free by grouping these notifications into a single email, but you can always adjust your settings if you need to.” – Pinterest Blog

Pinterest is also featuring “related Pins,” so that the user is given a selection of recommendations in their home feed whenever they pin. Pinterest will also track user interest over time in order to determine the best related Pins to serve up. The user can weigh in by making a thumbs up or down on what has been recommended, and also control the type of Pins they see by clicking the info icon on any related Pin.

“Related Pins are picked specially for you based on the unique things you’re into, such as other Pins you’ve saved or liked . So if you’ve been collecting recipes for your big holiday feast, we might show you a related Pin for fool-proof pie crust, or the perfect double-stuffed sweet potato.” – Pinterest Blog

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Ephemeral Technology, Ephemeral Social Sharing

snapchatMost teenagers view Facebook the same way older people view LinkedIn – as a permanent record of what you do and represent, and something that can not only be viewed by “friends” but also by parents, employers and government officials. This is a big problem if you just want to have fun and share videos and photos while partying or being silly – activities that can make you look like a slacker or affect your professional reputation if permanently embedded on a social media platform.

Enter ephemeral technology, a new term embodied by media startup Snapchat. Snapchat let’s you goof around in front of the camera and share your silliness without consequences – Snapchat will share your photo or video to your friends, but then deletes it within 10 seconds.

It has proven extremely popular, with over 350 million “snaps” (photos and videos) sent every day. To put this into perspective, 350 million is the same number of Facebook photos that are uploaded every day.

“For kids, the Internet is increasingly becoming a place that you can’t share, that you can’t have fun, that you can’t socialize in the way you want to. I think that’s really the essence of Snapchat. It’s a platform where they can communicate and have fun without any anxiety about the permanence. You hear about kids not getting jobs because of what’s on their Facebook page.” – Bill Gurley, Benchmark Capital

So now we have permanent social sharing, such as Facebook and Instagram, and ephemeral social sharing, like Snapchat. You can think of permanent social sharing as a recorded photo collection or video library, and ephemeral social sharing like an unrecorded live, personal conversation between friends.

Snapchat has been turning down acquisition offers from Facebook, and is currently sporting a $3.5 billion valuation.


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Instagram Ads Get Launched!

Instagram posted its first paid ad last week, and it garnered over 65,000 likes and 500+ comments. The first ad (or “sponsored post) is from fashion designer Michael Kors, and shows a gold watch in a luxurious setting. A sponsored post is marked as “Sponsored” in the right hand corner of each paid post. Burberry, Macy’s, and Lexus are also in the pipeline to feature sponsored posts as well.

Instagram AdsThere has been some backlash against the first sponsored post, as many of the comments posted were negative. But social media channels expect this reaction initially, an example being Facebook’s experience when it first started to feature advertising in what was initially an ad-free platform.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future. – Instagram Blog

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Social Media Professionals Choose Their Weapons

Social Marketer’s with Over 5 Years Experience: Social Media Channels Focus

Social media professionals with over 5 years experience are choosing Facebook, Twitter, LinkedIn and Blogging as the channels to focus most of their efforts on, according to a new survey and report.

Professionals with less experience do not have blogging as high on the list; it may be because they haven’t experienced the long term benefit of establishing a reputation for themselves or their brand through content creation per se.

Five year professionals also put a lot of emphasis on LinkedIn, with YouTube coming up in fourth place.

Google Hangouts has some new features that will garner more use from people familiar with the service, and as Hangouts grows to become significant competition for apps like Skype and WhatsApp, there may be more of an uptick in Google+ usage in the year ahead.

Source: SocialMediaExaminer.com  Industry Report: by Michael A. Stelzner

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