WhatsApp Is Now 500 Million Users

Remember this nice little chart we displayed a while ago?  Have to change the number of subscribers WhatsApp has… half a billion. It’s taken them 5 years to achieve this astonishing number. Facebook took 6 years….who’s next?

“Thanks to all of you, half a billion people around the world are now regular, active WhatsApp users. In the last few months, we’ve grown fastest in countries like Brazil, India, Mexico, and Russia, and our users are also sharing more than 700 million photos and 100 million videos every single day. We could go on, but for now, it’s more important that we get back to work – because here at WhatsApp, we’re just getting started.” – WhatsApp Blog

social media engagement

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Compare What Facebook, Pinterest, & Instagram Give to Ecommerce Sites

Interesting to see how Facebook, Pinterest, and Instagram contribute to ecommerce site traffic. Facebook has the biggest impact, and in some cases it really depends on how engaged the brand audience is. Petflow has the most engagement from their fans on Facebook, doing a combination of listening and engagement to get the best results. And of course having over 1 million likes on their fan page doesn’t hurt!

From the 8thBridge Social Commerce IQ (SCIQ) report.





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Social Discovery: Cracking The Code for Ecommerce Sites

Some interesting insights from the 8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter).

Facebook is off the charts for the amount of traffic it is giving retailers compared to the other social platforms. Although Facebook has the most upstream traffic, much of it is due to Facebook Exchange and being pay-to-play. - 8thBridge Social Commerce IQ (SCIQ)

As well, Facebook upstream traffic pales beside what really boosts sales and time on site…and that is social discovery. That’s all the recommendations and reviews from other buyers that allow shoppers to investigate, share, and ultimately compare.

While social network engagement declined and social traffic remained insignificant, on-site social discovery was proven in 2013 to be the key to cracking the code on monetizing social – lifting revenue per visit by 10-15% and doubling the time people spend shopping. - 8thBridge Social Commerce IQ (SCIQ) report

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Turbulent Tweet Rocks American Airlines Brand

News of a girl who spoofed a terrorist in her tweet directed at American Airlines has probably increased the likelihood that more teens will copy the prank – rattling security forces and causing a major headache for large brands caught in the fray.

The social media skies have been anything but friendly for American Airlines Group and its recent merger partner, US Airways. On Sunday, a tweet from “Sarah @QueenDemetriax” said: “@americanAir hello my name’s Ibrahim and I’m from Afghanistan. I’m part of Al Qaida and on June 1st I’m gonna do something really big bye.”

Within six minutes, Terry Maxon writes in the Dallas Morning News’ “The Airline Biz” blog, American responded with: “@queendemetriax_ Sarah, we take these threats very seriously. Your IP address and details will be forwarded to security and the FBI.”  – Media Post

Turns out Sarah is a 14-year old from Rotterdam who didn’t know the implications of her joke.

She turned herself in to Dutch authorities last night and was “charged with ‘posting a false or alarming announcement’ under Dutch law, but the consequences of the accusation remain unclear,” according to CNN’s Salma Abdelaziz.  - Media Post

Dutch news reports that  35,000 threatening tweets are sent in the Netherlands and 200 are so serious that the police take a closer look.

As brands become more aware of the implications of social media and their responsibility to respond to it, social media listening will become more essential to the maintenance of a brand’s reputation and the safety of its customers.


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Twitter’s New Look is Sexy & Visual

Twitter has released the new interface design for all Twitter users. It will be rolled out over the next few months. As you can see, it is very similar to Facebook, and having said that, it is a more user-friendly design (check out the tile design for followers below). It’s ultimately much more visual and video focused, and giving more screenspace for information and graphics. More information about the new changes on Twitter’s blog.

New Twitter Interface
New Twitter Interface Showing Tiled Followers

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