It’s a great time to be listening for your brand mentions and engaging with your audience during the 2014 World Cup. World CupÂ social media will get a huge boost this year.
Because more people are participating in social media during the games, there’s a big chance they will be discussing a lot of other things as well, and sharing anything that adds to the conversation and the party! And the numbers are massive.
Take just one player, Cristiano Ronaldo. He has 26.5 million followers. His tweet about a Nike World Cup ad released on YouTube garnered 70 million hits on the video in justÂ a few days.
Many brands will piggy-back on this enthusiasm by creating promotions and events around the action. What have you got planned?
TwitterÂ gears up: Nielsen says 60% of UK users will Tweet while viewing the games.
â€¦.the 2014 @FIFAWorldCup in Brazil, the countdown has begun, and the conversation is already heating up. Once the competition begins, the only real-time #WorldCup global viewing party will be on Twitter, where you can track all 64 matches, experience every goal and love every second, both on and off the pitch. â€“ Twitter Blog
Brand marketers are predicting big numbers for all aspects of social media and social media advertising. Adidas will spend more on digital marketing than TV ads. Some brand marketing directors are predicting that the 2014 World Cup will be the most social event in world history.
Facebook talks about the “stadium in our pockets”:
â€œFor the first time in 2014, we, all of us, are carrying around a mobile stadium in our pockets, where you will be watching, learning scores, team sheets, changes, injuries, substitutes â€“ all of it â€“ and sharing it,â€ he said. â€œThat is a hugely compelling thing for a marketer.â€ Â â€“ Will Platt-Higgins, director of global accounts at Facebook in the Financial Times