Demographic Trends in Hashtag Tracking

This Infographic by Carlos Monteiro and featured in Adweek shows how the different social networks are growing in relation to their demographics – which is good to know if you are doing any hashtag tracking or other research in a particular market. 

You’ll notice there are a lot more seniors being attracted to Facebook, while Instagram continues to be dominated by people under the age of 34. All networks are predicted to grow around 10% in 2015, except for Facebook, which will have more static subscriber growth.

Social networks are becoming search engines?
88% of consumers who are online are influenced by reviews. They look at YouTube videos, what their friends say in Facebook, and what reviewers are saying in Yelp. This may be a good time to start monitoring what’s happening in your respective markets.